ASA Sales Agent Role & Responsibilities

About ASA

ASA is a curated marketplace designed to empower both small retailers and shoppers through a trusted, streamlined platform. We focus on quality over scale, keeping our marketplace exclusive to create real value for sellers and customers alike. With a simple $300 annual fee, sellers gain access to a highly curated environment with no transaction fees, helping them grow their business with ease and confidence.

Why Customers Choose ASA

Customers love ASA because our platform offers a handpicked selection of quality products in a convenient and trustworthy shopping environment. Our unique approach ensures shoppers connect with real local businesses and find curated products tailored to their needs without being overwhelmed by endless options or aggressive marketing.

Why Retailers Choose ASA

Retailers choose ASA for our low fees, curated marketplace, and commitment to building meaningful relationships with their customers. By avoiding high transaction fees and aggressive competition, sellers can focus on what they do best — offering great products and personalized service — while reaching new customers through our platform and trusted sales agents.

Territory Assignment

  • Exclusive State Representation: Each agent is assigned a U.S. state and holds exclusive recruitment rights there.
  • Local Expertise: Use your deep knowledge of your region to identify and onboard quality sellers.

Key Responsibilities

  • Prospecting & Outreach: Identify and approach qualified retailers and brands aligned with ASA’s values.
  • Present ASA’s Value: Explain the $300/year fee, curated marketplace exposure, and zero transaction fees.
  • Onboarding Support: Guide sellers through registration and storefront setup.
  • Relationship Management: Maintain ongoing communication and provide seller support.
  • Reporting: Keep ASA updated on outreach progress and local market insights.

Performance Goals

  • Monthly Target: Onboard at least 10 new sellers.
  • Quarterly Reviews: Participate in reviews to track progress toward 5,000 stores by 2027.

Tools & Support

  • Sales Kit: Flyers, pricing sheets, leave-behind materials.
  • Digital CRM: Access to ASA’s CRM for managing leads and follow-ups.
  • Training & Updates: Regular sessions on sales techniques and platform improvements.

Ideal Candidate Profile

  • Experience: Sales, retail, or e-commerce background preferred.
  • Skills: Strong communication, negotiation, and relationship-building.
  • Traits: Self-driven, mission-focused, and passionate about supporting small businesses.

Commission Structure

Agents earn 20% commission on the annual $300 seller sign-up fee for every new store they onboard. This commission is paid immediately upon sign-up and continues for every renewal each year.

There is no cap on earnings — the more sellers you bring on, the more you earn. Your success directly impacts your income and ASA’s growth.

Best Practices for Sales Agents

  • Build Trust: Focus on relationships, listen actively to retailers’ needs, and be transparent about ASA’s benefits.
  • Know Your Market: Understand the local retail landscape and tailor your pitch accordingly.
  • Follow Up Consistently: Stay in touch with prospects to answer questions and support onboarding.
  • Leverage Sales Tools: Use flyers, pricing sheets, and the ASA CRM to track leads and progress efficiently.
  • Provide Feedback: Share insights from your territory to help ASA improve the platform and support sellers better.
  • Stay Motivated: Celebrate small wins, aim for your monthly goals, and remember the impact you’re making on small business growth.

Join the ASA MOVEMENT